Embedded Files
Attendance:
Sarah Driscoll
Thomas Lidgerwood
Tim Bishop
Jake Joyce
Apologies:
Paul Deakin
Sarah Fraser
Alex Morris
Jack Tandy
Key Topics Discussed:
Values and Branding
• Updates made to “humans with values” concept.
• Discussion around creating a more cohesive tagline:
• “What makes a human?” was suggested and supported.
• Importance of aligning internal and external messaging emphasized.
• Nine core values were revisited, with a focus on reinforcing respect, honesty, and inclusivity both internally and externally.
Posters for Trucks and Public Messaging
• Two draft slogans finalised:
• “Handle our crew with care. Our team is human too.”
• “Our crew moves you. Your respect moves us.”
• Fine print for posters:
• Reinforce the expectation of respect for movers.
• Include a statement on movers’ rights to feel safe on the job.
• Potential use of QR codes to direct customers to additional information.
Internal Values and Code of Conduct
• Discussion on how values can be practically enforced in staff behavior.
• Agreement that values should guide both staff actions and customer interactions.
• Suggestions to simplify and consistently reinforce values across internal communication.
Advertising Campaigns
• Plan to include real staff in marketing campaigns.
• Aim: Highlight authenticity and alignment of internal culture with external branding.
• Professional photoshoots to capture movers on actual jobs are planned.
Christmas Party Planning
• Importance of promoting respect during the event.
• “Pay the Rent” initiative to be more actively supported and advertised:
• Posters or QR codes suggested for on-site donations.
• Clear communication needed to ensure respectful conduct, including during any land acknowledgments.
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